In the previous post in this series on PR measurement, I outlined the first five core KPIs every tech startup should track to determine whether its earned media strategy is working. Those metrics, including share of voice, message penetration, sentiment, coverage quality, and volume, form the baseline most modern PR teams operate from today.
But they’re only half the picture.
If the past decade has taught us anything, it’s that visibility alone is no longer a sufficient measure of PR success. Coverage doesn’t live and die on the publication page anymore. It moves – across websites, social platforms, investor decks, sales conversations, hiring pipelines, and analyst reports.
To understand whether PR is truly contributing to business momentum, teams need to look beyond coverage itself and measure what happens after the story runs.
Below are the next five KPIs that complete a modern, outcome-driven PR measurement framework. Together with the first five, they provide a practical baseline for assessing real PR impact in 2025 and beyond.
Leave a Reply