PR and AI Search Audits
A full picture of where your brand stands today: how you show up in earned media, how you show up in AI search, and where the gaps are against the companies you compete with. It’s the diagnostic that shapes everything else we do together.
Four Things We Look At
Every audit covers the same four areas, so you get a consistent, comparable baseline no matter which engagement it kicks off.
Media & PR Presence Review
What’s already been said about you: existing coverage, backlink profile, and the state of your journalist and outlet relationships. This is the foundation everything else gets measured against.
AI Search Visibility Check
Whether and how your brand shows up when people ask ChatGPT, Perplexity, and Google AI Overviews about your category — and which sources those platforms are actually citing instead of you.
Technical SEO Snapshot
A quick read on the on-site fundamentals that affect whether AI crawlers and traditional search engines can find, parse, and trust your content in the first place: structure, crawlability, and content organization.
Competitive Benchmarking & Share of Voice
How you stack up against two to three named competitors: who’s earning more coverage, who’s getting cited more often in AI answers, and where the openings are for you to close the gap.
Pricing & Packages
Available as a standalone, one-time engagement for $2,500 — and also included as the first step of every PR engagement, from a single 6-Week Launch to an ongoing retainer.
Frequently Asked Questions
Can I purchase the audit on its own?
Yes. The audit is available as a standalone, one-time engagement for $2,500. It’s also included as the built-in first step of every PR engagement — 6-Week Launch, Project, or Retainer — so the recommendations always lead directly into the work that follows.
How long does the audit take?
It’s typically completed within the first one to two weeks, whether it’s standalone or kicking off a new engagement.
What will I actually receive?
A findings summary covering your media presence, AI search visibility, technical SEO, and competitive share of voice, plus a prioritized set of recommendations that shape the rest of our work together.
Does this include competitor research?
Yes. We benchmark your media presence and AI search visibility against two to three named competitors so you know exactly where you stand, not just in the abstract.
Ready to See Where You Stand?
Reach out and we’ll scope the right engagement — the audit is built in from day one.