Public Relations Strategy & Execution
This is where the strategy meets the outside world — pitching journalists, landing coverage, and building the media relationships that make the next story easier than the last.
What’s Included
The execution layer that turns messaging into real media coverage.
Media Relations & Pitching
Direct outreach to the reporters who actually cover your category, with pitches built around what’s newsworthy — not a generic press release blast.
Launch & Announcement Strategy
Planning the timing, exclusives, and embargo strategy for a funding round, product launch, or major company news so it lands with maximum impact.
Press Release Development & Distribution
Well-written releases that support a pitch rather than replace one — distributed to the outlets and wires that actually matter for your announcement.
Journalist Relationship Building
Ongoing relationships with the reporters and editors who cover your space, so you’re a known, trusted source — not a cold pitch every time.
Coverage Tracking & Reporting
Clear reporting on what ran, where, and what it’s actually worth — so you can see the return on the work, not just a clip count.
Speaking Submissions & Award Nominations
Identifying and submitting for the conference panels, podcasts, and industry awards that build credibility outside of earned media alone.
…and more — crisis response, analyst briefings, and reactive media opportunities, scoped to your engagement.
Brands I’ve Worked With
A sample of the companies I’ve provided PR and communications counsel to.
How This Fits With Other Services
PR is the execution layer — it depends on the messaging built in Communication Strategy, and it’s often paired with Thought Leadership so your executives, not just your company, are part of the story. Most clients start with a 6-Week Launch or Monthly Retainer that folds all three together.
Frequently Asked Questions
Can you guarantee coverage?
No one honest can guarantee a specific placement — editorial decisions aren’t ours to make. I guarantee a sharp pitch, the right targets, and consistent editorial opportunities.
How quickly can we see results?
Relationship-driven placements can happen within the first few weeks; broader momentum compounds over months.
What industries do you focus on?
Primarily B2B SaaS, AI, and developer tools companies — though the client roster spans consumer and other tech categories as well.
Do you write the press releases yourself?
Yes — every release, pitch, and follow-up is written or directly overseen by senior counsel, not handed off to a junior writer.
Ready to Get in Front of the Press?
Let’s talk about your story and the reporters who should be hearing it.