Scaling What’s Working: PR for Series B–D Startups
Defend category leadership, put your executives in front of the right audiences, and make sure AI platforms and journalists both describe you the way you actually want to be described.
What Series B-D Startups Need
The stakes are higher, the audience is broader, and you’re no longer the only one telling your story. These are the four priorities that matter most.
Executive Visibility Program
Bylines, speaking slots, and analyst relationships that make your leadership the names reporters and prospects already trust.
Competitive & Category Leadership
Defending and expanding your position as more competitors enter and the category gets crowded — in the press and in AI-generated answers.
Crisis & Issues Readiness
More customers, more employees, more scrutiny. A plan and a relationship in place before you need it, not after.
AI Search Visibility at Scale
Buyers and analysts are asking ChatGPT and Perplexity about you before they ever talk to sales. Ongoing monitoring and growth work keeps you the answer, not a footnote.
How We Work at This Stage
Series B–D companies need continuity — the same senior counsel across a full news cycle, not a rotating account team. Most clients at this stage settle into an ongoing Monthly PR Retainer, often paired with the AI Search Growth package once media relations are running well.
- Consistent senior counsel across every news cycle, launch, and raise
- Executive visibility built alongside day-to-day media relations
- Pairs with AI Search Growth for coverage of both earned media and AI platforms
TYPICAL STARTING POINT
Monthly PR Retainer — $2,500/mo
Ongoing media relations, executive visibility, and positioning — built for continuity, not one-off sprints.
Frequently Asked Questions
We already have an in-house comms person — do we still need this?
Most Series B–D clients do. I work alongside in-house teams as senior strategic counsel and execution capacity, not a replacement — handling media relationships, executive positioning, and the work an internal team of one or two can’t cover alone.
How is this different from an agency retainer?
You get senior counsel directly, on every deliverable — not a junior account team billing agency overhead. Same caliber of strategy and media relationships, without the markup.
Can you support a specific launch or campaign instead of an ongoing retainer?
Yes — the 3–6 Month Project model is built for that: a funding announcement, product launch, or category push with a defined start and end.
Do you handle executive thought leadership too?
Yes — bylines, keynote outlines, and interview prep are typically folded into the retainer for clients at this stage, since executive visibility and company PR reinforce each other.
Ready to Scale Your Story?
Where you’re gaining ground and where the gaps in your visibility still are.