Off The Record (Blog)
Two decades of unfiltered startup PR stories, hard-earned lessons, and best practices from the trenches — for fellow PR pros and in-house comms teams who want more than recycled playbooks.
Latest From Off The Record
Off the Record – Two Decades of Startup PR Unfiltered PR stories from the last two decades.
- Writing email pitches that never get opened?
by Linds Bradshaw on October 2, 2026 at 4:05 pmThe Twelve Weeks of Christmas kicks off with a cold pitch email template and five subject lines that work
- The category didn’t exist yet, but my job was to convince Fortune 500 CIOs it already did
by Linds Bradshaw on September 2, 2026 at 1:31 pmWhat creating “Technology Business Management” from scratch taught me about the importance of persuasion and rhetoric
- What’s the worst tech PR crisis I’ve handled? (Part 1)
by Linds Bradshaw on May 16, 2026 at 2:01 amI’m taking Off The Record in a new direction, because all of my clients love my stories
- Media Interview Coming Up?
by Linds Bradshaw on March 2, 2026 at 2:03 pmHere are 10 things to prep if you actually want to land coverage
- 90% of Startups Fail Due to Product-Market Fit – Here’s Why You Need PR
by Linds Bradshaw on January 9, 2026 at 12:13 amHow to Use PR to Evaluate Your Target Market(s)
Whether you’re a solo consultant, agency partner, or leading in-house at a fast-moving startup, welcome. My goal is to leave you with something useful. A tactic to try. A POV to sharpen, or just the comfort of knowing someone else has been in that same PR scramble.
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