lab.Comms: Communications and PR For Technology Startups

Consumer Tech PR


In crowded markets, features aren’t enough. I help consumer tech brands earn attention, trust, and relevance through smart, human-first PR.

Work Together
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An array of consumer tech devices including laptops, smartphones, and tablets displayed on a reflective surface, surrounded by colorful advertising and promotional posters.

The Challenge


Attention Is the Hardest Problem to Solve


Consumer tech companies compete in markets saturated with launches, features, and noise. Without a compelling story and the right timing, even great products struggle to stand out.


What Cuts Through the Noise

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Emotion

People don’t connect with specs — they connect with stories that reflect how technology fits into real life.

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Relevance

PR works when your product shows up in the right cultural moments, trends, and conversations.

An office space filled with numerous wall clocks showing different times, computers, and various papers on the walls.

Timing

Launches, seasons, and moments matter — and great PR knows when to speak, not just what to say.


Built to Support Growth

Launches
Adoption
Brand
Trust
Visibility
Momentum
Retention
Community

PR that creates lasting brand recognition — not just a spike in attention.

Recent Headlines

Logo of The Verge displayed on a white background.

Soundwave Joins Megatron as Robosen’s Next Transforming Decepticon

Featuring Robosen Robotics. Read more here.

Logo of Gizmodo on a white background

Behold: A Transformer That Turns Into a Working Bluetooth Speaker and Tape Deck

Featuring Robosen Robotics. Read more here.

Logo of IGN, featuring a red star emblem and the letters 'IGN' in bold.

Robosen’s Transformers Soundwave Robot – Official Trailer

Featuring Robosen Robotics. Read more here.

Logo of Entertainment Weekly on a white background.

EW’s 2025 Pop Culture Holiday Gift Guide

Featuring Robosen Robotics. Read more here.

Engadget logo on a white background

We’re Living Through a Golden Age of Transformers Toys

Featuring Robosen Robotics. Read more here.

CBS News logo

Pennsylvania Mother Continues to Go to Bat for Jer Visually Impaired Children With Screenplay, “Curveball”

Featuring Thriving Blind Academy. Read more here.


Consumer Tech PR Engagements


Flexible, strategic PR support designed for fast-moving consumer tech brands at every stage.

Brand Foundation


For consumer tech brands that need clarity, positioning, and a story people care about.

  • Brand and product narrative development
  • Audience and media landscape analysis
  • Messaging framework and positioning
  • Launch or relaunch strategy
  • PR roadmap tied to growth goals
$4,000+

Ongoing Momentum


Sustained PR support to build awareness, credibility, and cultural relevance over time.

  • Media strategy and outreach
  • Ongoing storytelling and narrative refinement
  • Trend and moment-based PR planning
  • Executive or founder visibility
  • Coverage that compounds brand trust
$5,000+

Off The Record (Substack)

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