Did you know that 62% of journalists are taking on more responsibilities?
They appreciate relationships that help them scale. This includes providing ready-to-use visuals, quotes, and data.
75% of journalists use LinkedIn for their jobs.
What is a Press (PR) Buddy Program?
The “Press (PR) Buddy Program” is based on nearly two decades (18 years) of building trusted relationships with journalists. It connects clients with the right reporters, editors, and producers using social media.
It’s a relationship-driven approach to PR—helping founders, brands, and executives earn meaningful, lasting media coverage instead of one-off mentions.
Pricing & Packages
Starter Outreach $500
Includes your top 5 media targets and a personalized outreach plan designed to help you start building meaningful press connections.
Growth Outreach $1,000
Includes a curated list of your top 15 media targets. It also features a tailored outreach plan with messaging strategies to strengthen and expand your media relationships.
Pro Outreach + Guide $2,000
Includes your top 25 media targets. It also includes a comprehensive outreach plan. The package also provides the “How to Build Media Relationships on LinkedIn” whitepaper to help grow long-term press partnerships.
From Fanclub to Forbes
How Do You Land Forbes Coverage Without a News Hook?
Placements.io is a fast-moving ad tech startup. To secure Tier 1 media interest, the company implemented a quiet PR campaign to build authentic relationships with top media. They became true fans of the journalists in their industry. The company leveraged LinkedIn DMs, comments, and content engagement to build authentic relationships with journalists, and landing coverage in Forbes. This case study reveals how behind-the-scenes media relationships can lead to big wins.